Riding the school bus (90 minutes a day) sitting in boring classes and occupied with my mundane chores, I had plenty of time to think, to contemplate my lofty goals and aspirations. A few times my mind wandered toward a more realistic assessment of fulfilling my dream of leaving the farming life, and becoming a DJ playing music for the masses. Should I just take the advice of the man at the “bottom of the stairs,” (last chapter) maybe concentrate on my studies in high school, get into a good university, work at the school’s radio station, be the first in my family to graduate from college? Naw.
I did not give up on WAMY, and I continued to visit at every opportunity.
Joel Camp, one of the full-time announcers, about twenty-three and blond, allowed me to stay in the control room when he was on-air. He played Roy Orbison, Chubby Checker, Connie Francis and other popular songs of the early sixties.
His favorite, however, was Ray Charles, and he brought in all his personal albums of the blind soul singer, which gave him the opportunity to play all of his favorites on his radio show. I helped him straighten up when his shift ended and followed him to his car, a striking white on white 1960 Thunderbird with leather bucket seats. Did I mention he was also engaged to a beautiful girl? Now I knew; I had to become a DJ.
After all my time in the studio with Joel, I would soon learn — surprised, disappointed, crushed — that someone else had been working on him. And he wanted to become a DJ too. He was older, had already graduated high school, and not only knew Joel; they were friends.
I had been counting on maybe filling in for somebody on the weekend. But now Mel Webster, having landed the entire weekend shift, was spinning The Four Seasons, Bobby Vinton, The Shirelles and, you know, Elvis! The first time I heard his whiny voice on the radio, my Momma slapped me for what I said.
The next few months, I tried to forget about radio. I was occupied with church, school, and of course, helping out on the farm. I was also praying about my future and trying out for the JV basketball team at Hatley. Although enthusiastic and six-feet-tall, I barely made second string. The coach said I was over-anxious on the court, and frequently I jumped into the free-throw lane too soon, always causing a penalty.
Then one night on our home court, I was warming the bench in a close game. Coach Tubb yelled to his assistant, “Give me some muscle.” After pointing to my chest, I sprinted onto the court; me Number 18 in Blue and Gold representing the Hatley Tigers in a contested game of basketball. In the ten minutes or so I was on the court, I surprised everyone (myself included) laying in six points, in the game we won against rival Greenwood Springs. I wondered to myself if I did that . . . what else was possible?
I volunteered at school for anything that would get me out of class and tend to make me more popular, or anything remotely related to broadcasting. I set up the PA system for football, basketball, and did some announcing of the games; anything that would get me some exposure. Once I played the national anthem (on a turntable) at the wrong speed before a home football game. Screw-ups like that certainly got me exposure, just not the way I wanted.
As a member of the 4-H Club and Future Farmers of America, I did well in oratory competition and was in a few plays. In the first eight years of school, I had made excellent grades, now they were just average.
School was now about number five on my list of priorities after radio (really long shot), Girls (no shot at all), basketball (long shot), and church (lay-up). Instead of taking notes in History class, I would doodle and scribble in various and elaborate ways in my notebook: W-A-M-Y.
Riding the bus back from a basketball game one evening, though, I sat next to a girl; we held hands and rested our heads together. That was it.
School was not a fun time for me. I was not a jock, or one of the tough guys, and my hair was too curly for a flat top, a very popular hairstyle at the time. This wasn’t an era when being a little different was cool. It wasn’t that I was unattractive, but I did have the teenage curse of pimples.
After holding hands, with that girl on the bus, and that one improbable basketball game, my confidence was rising like water under the Tallahatchie Bridge after a spring thunderstorm.
I doubled down on my efforts for scoring that radio job. I was determined to be ready when the chance came, I would need little or no training on the equipment, but I would need an operator’s license from the FCC to broadcast over the airwaves.
When I received my packet from the FCC, I breezed through the 12 question test, signed a statement that I was no felon (whatever that was), and a U.S. citizen and sent my postage-paid application to New Orleans. “The successful applicant should receive their license in eight to ten days,” said the FCC. My confidence was blooming like a Mississippi Magnolia.
Day-10 nothing, day-12 nothing, day-14 nothing; I asked those around the station who had gone through a similar process, but none had experienced any such delays. With practically everyone in the County knowing of my dream, the fuss, the preparation, and my effort — could I have actually flunked the simple test?!
Day 15, bingo, my Operator License arrived in the mail. My address was Greenwood Springs; the letter had been misdirected to the city of Greenwood (not Springs) Mississippi, causing the delay. Then I got my driver’s license using Dale’s ’37 Chevy.
After a six-month probationary period, my regular FCC license was issued. (Swan archives)
All the while, Momma was praying that God would have his will in my life. By now, I think Momma and God too knew, that I would never be a preacher of the gospel.
Speaking of God, I don’t know if he led me to WAMY on this particular late spring afternoon, but after sweeping out school buses all day — the heat inside, at least a hundred — I stopped by the radio station. The fellow I had written to in West Point about a job had just been hired as on-site manager for WAMY.
I worked on the new manager like Bro. McLeod went after lost souls. I was ready right now, I said; I had my FCC license, access to a car, and my driver’s license. I was a better announcer than Mel, and I asked to prove it with an audition. For Mel, I said it was just another job; for me, it was a calling. Mel knew I was jousting for his job, and he no doubt concluded that I wasn’t going away, at least not quietly.
Then a few days later, a minor miracle occurred: Mel quit! He took a job operating the printing press at the local newspaper; technically, he was going to work for a competitor. I told you he was not radio material.
Don Swan would be on the air in Amory — W-A-M-Y — the Five Thousand watt regional Clear Channel, 1580 AM! I had landed the entire weekend shift, sun-up to sundown, Saturday, and Sunday.
The cotton picking, cow milking, pimpled-faced class clown, and dreamer would be rocking in the free world, playing music for the masses.
Still 15, albeit just weeks away from my next birthday, I was let loose with Five-Thousand watts of power booming to tens of thousands in Northeast Mississippi and Northwest Alabama and FCC rules, if not followed precisely could result in the station losing its license to operate. No pressure.
On that first Saturday, my first day on the air, I skipped up the flight of stairs to the second floor of the unremarkable old two-story brick building on Main Street, which housed the station. I turned into the hall, unlocked the second door on the right, and walked in through the record repertory and past the live broadcast studio. Straight ahead was the door with an overhead “On-Air” light.
I anxiously stepped into the nerve center of WAMY — the 8 by 12-foot climate-controlled studio. In the control room, there was lots of sound-proofing, and the large window facing Main street was opaque except for a three by the 12-inch slot that gave me a perfect view, just to my right, of the Bank of Amory’s state of the art digital time and temperature display.
I powered-up the electronic devices, retrieved the weather forecast from the Teletype, and checked for any bulletins. I assembled my logbooks, and two pens with black ink in front of the control board and made sure the Emergency Broadcast System cart was in its compartment and queued a record on each of the two turntables.
Then I initiated the five-minute procedure to warm up and activate the transmitter.
At precisely six- a.m. I pressed play on the pre-recorded sign-on tape, fitted my earphones, positioned the mic close up, and sat down.
I was literally ready — to Rock ‘n’ Roll, and in 1963 it was no cliché or metaphor.
Had I crashed and burned coming home from my first shift at WAMY, I would not have died in vain.
Spoiler alert. I would not screw this up — too much.